When I'm not designing for my clients, I'm talking shop with my design posse, the Motley Design Crue. One of my twitter buddies, @sarahcamp, sent us a link to an article featured on intuitivedesigns.net on why we present one initial web concept as opposed to several. It's a really good read.
We're not being lazy — honest. There is a reason why we only want to present one main design concept.I definitely recommend you check out this article written by Naomi Niles — Hit me with your best shot: Why we present one concept instead of several.
Just a few highlights:
- Time and Cost Savings: We want to make sure that the website provides a good return on investment and wasting precious time and resources
- Avoiding sub-par solutions: In our eyes, when we work on several design concepts, there is one that is always clearly the strongest solution.
- Avoiding Frankenstein solutions: The natural reaction is to pick and choose one thing from one concept and another thing from another and so on. This ends up creating a final solution that doesn’t have the original impact and is also not totally cohesive.
